A foundation in physics and mathematics gave me something that has shaped everything since: a structural way of seeing, pattern recognition, abstract thinking, the instinct to look for the model beneath the surface. Over twenty years in advertising and photography sharpened everything else. The last few have been the most interesting: deep work in computer vision, CNNs, and AI prototyping.
My work has always lived at the intersection of abstract thinking and obsessive craft, conceiving campaigns, creating visuals. Photography has been the constant thread. The frame doesn't lie. It forces precision and a certain ruthlessness about what belongs in the picture and what doesn't.
Today those instincts run through everything I build. Working at photography, computer vision AI, and rapid prototyping. From raw concept to working proof of concept. I don't use these technologies as shortcuts. I use them as a medium.
I concept the idea, build the prototype, and show what's actually possible before anyone's committed to a full production. Collapsing the distance between "what if" and "here it is". That's the part I find most valuable.